SEO or search engine optimization basically refers to modeling a website and its content in such a way that people can easily find it via search engines. While there are various methods to do this, SEO can generally be classified into a few varieties and that’s what we shall be delving into today as we take a look at the different types of SEO.
1) Product pages
A product page serves the primary objective of displaying the services of a company or essential product information that highlights everything the customer needs to know in a nutshell. It is a crucial aspect of any e-commerce retail website.
2) Blog posts
Creating mainstream SEO content doesn’t get any simpler than writing blog posts and the good thing about such content is that they are more effective than the preceding variety. Compared to product pages, blog posts tend to reel in more links because they are usually more captivating. What’s more, they are conveniently flexible and can form the perfect backdrop for any of these content varieties listed herein.
To get a good picture of what an article is all about, look no further than your average newspaper. A feature piece, interview or news article usually portrays the typical example of a good article and what it entails and so do magazine-styled websites.
A list is nothing but an article with the sole difference coming in the way of the content structure. As opposed to regular articles which are written down one paragraph after another, lists tend to be just that: lists. If you have come across those articles on the interwebs portraying a certain form of numbering or sequence to the content- like “10 movies to watch this fall”- then that is one example of a list.
A guide is basically a longer and more comprehensive article that explains in detailed steps how to do something. The content in a guide can be split into several web pages but it is best you post it as a single extensive page. You could have some fill-to-see registration form in place to generate leads though you are bound to notice a drop in traffic this way.
Videos are an excellent means of creating content given that text pages far exceed the number of videos on the interwebs so it is, as a result, easier to rank higher in comparison. Therefore, be sure to include some video content such as tutorials related to your niche.
An infographic is basically a large-format image depicting a particular subject matter through several visual formats namely charts or graphs. Infographics can generate numerous links and page views but the downside with such content is that they aren’t as readable as text so you need to make up for this by optimizing the remaining webpage content extremely well.
A slideshow entails displaying content as a chain of cascading pictures. It is important that you attach SEO-friendly image file names, captions and titles to images in your slideshow so that search engines have little to go through.
Glossaries are Google’s version of the physical dictionary which has in recent times become almost obsolete as many prefer the ease of looking up new terms online. Glossaries are therefore an excellent avenue to build traffic.
A directory offers a collection of links to resources or sites regarding a particular subject. For instance, a vacation blog might also feature a directory of some of the best holiday destinations in a certain region.
There are many types of SEO content, however, this list gives a pretty good overview of the basics. Nonetheless, it should not be the ceiling as there is an abundance of possibilities in between the lines.